Saturday, February 6, 2010

art project : the united states of Kraft.



this is the project i am currently working on in order to spread more awareness to the subject of what really is inside our food.

i've been scowering the depths of the internet (books, interviews, documentaries...) for information on what is really in the ingredients of manufactured food when you really break them down. focusing at this point on the Kraft Food Inc, the largest food manufacturer in the united states, i've been picking one product at a time to break down the ingredients list as much as i could with the information i have found.

then i've beeen painting each of these singular ingredients individually in Kraft's colors (red, white, blue) onto food boxes which will eventually be mounted, framed, and each having it's own name plaque so they can be arranged in a loose family tree like way.

so far i have broken down Kraft's "Original" A1 Steak Sauce, and painted about half of the ingredients, and looked into 19 other products to be completed in the same way.

A1 Steak Sauce Ingredents
Broken Down List
Website (work in progress)



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